Do you know the best ways to learn?

Posted by joe

Learning-Tecniques-TableI have recently been on a mission to find out how I can learn better — and how I can help my students learn better. There is a growing body of research and knowledge that provides very specific advice on how learning happens.

So what can you — as a learner (today’s manager needs to be learning just as much as today’s student) — do to be more efficient at learning? This post at Big Think “The lesson you never got taught in school: How to learn” summarizes an academic article that reviews the scientific literature on learning. It was very consistent with a recent massive open online class (MOOC) I took called “Learning How to Learn: Powerful mental tools to help you master tough subjects” (taught by Dr. Barbara Oakley and Dr. Terence Sejnowski).

I strongly encourage all students (meaning all of us, right?) to read the blog post. If you could find out how to be 10% more efficient and more effective in your learning — you should jump on it.


Can software detect emotions? How can marketers use this? Should they?

Posted by joe

Screen Shot 2015-02-06 at 3.02.36 PMPowerful computers now allow software to read people’s emotions. Some of this new software and various applications are described in this article and the video below “The Technology that Unmasks Your Hidden Emotions” (Wall Street Journal, January 28, 2015, non-subscribers may need to click here).

How could a marketing manager for a retailer like Best Buy or a specialty store like say Victoria’s Secret. A bigger question might be whether retailers should use this type of information. Does it invade people’s privacy? How? Why?


Just more proof of the power of networking in the job search process…

Posted by joe

Brand Called You 2We all understand the trustworthy referrals for goods and services. Nothing beats a close friend or family member telling you about a great new restaurant, movie or book. Hiring managers look at the same thing. They like to get recommendations from people they trust.

Students have to work harder to build a personal network — but it can be done. This should be a key part of your personal marketing plan — and it should start early. Here is some empirical research that backs up what you probably always knew was true. Read more about the research and findings at “What Will Get You Hired Isn’t on Your Resume” (The Atlantic, December 3, 2014).


Are these the “50 Best Places to Work in the U.S.”?

Posted by joe

qt1This Fast Company article “The Top 50 Best Places to Work in the U.S.” could be used if you are writing your personal marketing plan. This data comes from anonymous feedback from real employees that was posted at the site Glassdoor.com — a site you should get to know if you are looking for a job. The short article might give you some ideas of what makes people like an employer. It also identifies some companies to work for that you may not have previously considered. Sure, Google is a not so surprising name at the top, but others, like Quick Trip and In-and-Out Burger, may not have been employers you thought of right away. These companies may have good management training programs, pay or benefits. At least worthy of a closer look.


Adweek picks its “10 Best Ads of 2014″

Posted by joe

It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all of these are longer than the 15 to 30 second spots we see on television. This is a reflection of the fact that many ads are now watched on purpose and online.

You can see a great range of different ads (many of them were new to me) in “The 10 Best Ads of 2014” (November 30, 2014). One of my favorites was for UK retailer John Lewis — see below.

What was your favorite ad of 2014?


Amp up your online search skills

Posted by joe

computer-search1Nowadays who doesn’t google? OK, maybe you Bing or Yahoo! something, but online search is a go-to source for all kinds of information — including market research. Market researchers often search the web for information about competitors, customers, and general market trends. But as more data appears on the web, being skilled at search is helpful in almost any job. Here at Learn the 4 Ps, we have posted on this topic before, but I found some new tips in “10 research tips for finding answers online” (TED Blog, October 2, 2014) you might find helpful. 

 


More Tips for Job Hunters and Personal Marketing Plan Writers

Posted by joe

images-1As regular readers of Learn the 4 Ps know, we are big advocates of students (or any job seeker for that matter) writing their own personal marketing plan. Marketing students should be particularly adept at developing a job plan. Click here for all our posts on this topic.  It is getting to a point where it is hard for me to find good new tips. This article at Fast Company7 Tips for Job Seekers That Hiring Managers Secretly Want You to Know” (November 11, 2014) offers some insights I had not seen before.

Go ahead and develop your plan — and good luck with that job search.


Is making video games addictive unethical?

Posted by joe

Candy_CrushThis morning I listened to an interesting radio story about how video game makers use concepts from behavioral science to enhance games’ addictiveness (see “This Is Your Brain on Candy Crush,” NPR Morning Edition, October 9, 2014). Clearly the path to video game breakout rests in creating an addictive experience. It left me wondering about the ethics of creating addictive games. It certainly raises questions — especially when you hear how hard gaming companies work on this.

So what do you think? Are these video game makers acting unethically? What should they do differently?


Some advice for finding your career path

Posted by joe

top10Are you trying to find your career path? This Lifehacker blog post lists “Top 10 Ways to Find Your Career Path” (August 30, 2014). If you are working on a personal marketing plan or otherwise figuring out your future career, this article might be useful.  


B2B brands are telling stories to build their brands

Posted by joe

CiscoIn a world with too much advertising, more brands are looking to “storytelling” as a way to position their brands and engage customers. While many consumer brands are pretty good at this, it is more of a challenge for a B2B brands. One company that has been pretty good at this is GE. This article at TopRank‘s blog, “How to Make B2B Marketing Stories Bigger With Social Media Microcontent” (September 17, 2014) provides some advice and some examples you might find helpful in class.

Have you seen any other B2B brands that do this well? What consumer brands have you seen that tell a good, engaging story with their brand?