What drives word-of-mouth? This short article at eMarketer “Good Experiences Motivate Women to Share Product Info,” (October 22, 2010) presents research that shows why women seek and share information. As an online survey, I am a bit suspicious of the representativeness of the sample, but it does give some insights to an important issue.
What do you think? What motivates you to tell others about your experiences (good or bad) with a brand?