The title of this article from Adweek says it all “ The 10 Most Watched Ads of 2011 on YouTube ” (December 21, 2011). We featured several of these on Learn the 4 Ps over the last year. This might give you something entertaining to watch over break.
Archives for December 2011
A couple of interesting stories about how retailers utilize high-tech analytics to better understand customer shopping behavior. I heard “ The secret life of discounts ” (Marketplace radio, December 16, 2011, link to listen or read the transcript) as I drove to the airport last night to pick up my daughter who was coming home from college. There are some examples about how stores use analytics to try to remain profitable with consumers conditioned to buy only at a steep discount. In “ Big Brother is Watching You Shop ” (Bloomberg Businessweek, December 15, 2011), you can read about retailers using in-store video cameras and tracking your cell phone to better [Continue Reading …]
Marketing is most interesting when you can see many of the concepts you learn tied together. This article, “ Philly Cream Cheese’s Spreading Appeal ” (Bloomberg Businessweek, December 12, 2011) shows how some of the different elements you have been learning about in marketing can be tied together – with successful results. Sales of Philadephia brand cream cheese were pretty much flat (mature or decline stage of the product life cycle) for most of the last decade. Then Kraft researchers (market research) noticed that heavy users of the product were using cream cheese (consumer behavior) as an ingredient in their cooking — not simply as [Continue Reading …]
There are more and more examples of creative resumes? Mashable has posted a couple of sets of examples with “ 10 Creative Social Media Resumes To Learn From ” (May 20, 2011) and “ 7 Ingenious Resumes That Will Make Your Rethink Your CV, ” (June 16, 2011). A couple of specific examples from these articles include Graeme Anthony’s CVIV below and Nadia Kouri’s resume which appears to utilize a service called Beyond Credentials . Here is my take. I think that this type of resume might be a nice addition to a traditional resume and cover letter — especially for marketing majors and possibly CIS majors who do the programming themselves. You could provide a link to one of these in your [Continue Reading …]
It sure sounded like a great idea. Here at Colorado State University, we got to hear the whole plan in a speech by Coke CEO Muhtar Kent. The idea, draw attention to global warming and the plight of polar bears. The bears have been a Coca Cola holiday symbol for almost 100 years — so the actions also fit with the brand’s heritage. Coke did this by changing the iconic red cans to white for the holidays. It sure sounded like a good idea. Unfortunately, the new cans confused consumers — especially Diet Coke drinkers who confused the white can [Continue Reading …]
Here in Fort Collins we are proud of the success of local craft brewer New Belgium Brewing . Driven by the popularity of its Fat Tire brand, the company has grown to be one of the top 2-3 craft brewers in the United States. The company has largely eschewed television advertising and focuses a great deal on events and print advertising. The company’s culture and commitment to sustainability are admirable — and make it the dream job of many locals. So it was great to see the local brand get some national publicity in this article in Bloomberg Businessweek, “ New Belgium and the Battle of the Microbrews ” (December 1, [Continue Reading …]