Many of you are developing personal marketing plans. As you reflect on your own strengths, weaknesses, and passions, you should be narrowing down on one (or more) potential careers, industries, and/or employers (your target market). As you gather knowledge of that target market, you will learn what hiring companies seek in new employees. Use this information to optimize your marketing mix — so that you are best positioned to get the job/career you desire.
Toward that end, you might find the new package of articles from US News & World Report to be particularly useful. These include the main article “The Best Jobs of 2012” (February 27, 2012), which links to a variety of different lists. These lists are based on a wide range of criteria you can read about in the article. The “Best 25 Jobs of 2012” includes several jobs for B-School majors:
- A few might work well for CIS majors, including: #2 software developer, #5 database administrator, #6 web developer, and #7 computer systems analyst (that CIS concentration is looking good!),
- #16 meeting, convention and event planner,
- #20 sales representative,
- #21 accountant,
- #24 customer service representative, and
- #25 HR specialist.
If your particular career is not on the list above, check out the “Best Jobs: Business” (a top 20 list) that includes even more jobs. After you link through to the list, click on jobs that interest you and you can learn more about that career, including some tips for getting a job. This is a goldmine for those of you beginning to think about that post-college career or writing a personal marketing plan. Of course the “best” job for you is the one that fits your strengths, weaknesses and passions while also recognizing other constraints you may have on your career planning. So go out and do that “Company” analysis so you find the best fit for you!