Welcome to the Learn the 4 Ps blog. As teachers of marketing and authors of a marketing text book, we know that students appreciate up-to-date concepts and examples. The purpose of this blog is to provide all students of marketing links to up-to-date marketing examples and content. The world of marketing is now changing so quickly, it is hard for our books to remain current. So we try to fill in the gap between editions with links to examples — and the comment forums here that allow students to ask each other questions or simply post comments.
The site is targeted to students — so you will also see posts that offer links to study tips and career planning.
Take a look around the blog. We hope you will use it to keep yourself current on marketing topics and practice — even long after you have taken your last marketing course.