“Facebook Touts the Selling Power of Friendship”
Posted by joe
What about you? Do you trust advertising more — or recommendations from friends? According to a survey conducted by Nielsen last year — 90% of peole surveyed trusted recommendations from people they know — versus 62% trusting TV ads, and only 24% trusting text ads on mobile phones.
Facebook hopes to capitalize on people trusting recommendations from others they know. This recent Wall Street Journal article “Facebook Touts Selling Power of Friendship” (Wall Street Journal, July 7, 2010 – subscription required click here for a back door link, follow the search results). The video is 6:52 long, but the part on Facebook is in the first 3:30.
Tags: Facebook
This entry was posted on Sunday, August 1st, 2010 at 1:27 pm and is filed under Advertising, Promotion, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Facebook provides a new way to advertise products and brand names because it gets spread by the consumers that use the product. It turns most normal consumers into promoters without them even realizing it in some cases. This can also work against a product that isn’t liked by some people. Negative information about it can be spread easily as well. It is clear that people listen to their friends more than advertisements, but too much advertising on a social networking site can turn against facebook. I know I don’t get on facebook to be sold on a new pair of shoes, and it is too bad that they data mine all of our information to aim these advertisements at us.
September 23rd, 2010 at 3:56 pm