We are seeing more examples of businesses that are effectively leveraging social media that works with customers. This article describes a New York City baker that has found success — and almost 3000 likes on Facebook. This short article “A Bakery Gets Sweet Returns From Social-Media Blitz” (Wall Street Journal, February 14, 2011, non-subscribers may need to click here) offers examples and qualifies the example by suggesting that bars and restaurants may be special cases with social media.
What do you think? What other small businesses might be able to take advantage of social media? How? Offer some examples.