Do you want to take control of your personal data?Posted by joe
As you all know, Google, Amazon, Facebook and plenty of others probably know more about you than your mother. Or at least they know more about certain parts of your life. They collect data in an effort to serve up more personalized marketing offers and messages. Privacy advocates are very concerned – though I find most of my students are not.
The whole issue raises an interesting dilemma — especially as browsers add “Do not track” buttons. These buttons let consumers opt out of providing data to some of these firms, see “Microsoft and Google play chicken over Do Not Track,” (CNNMoney, June 8, 2012). Many consumers want to receive targeted and relevant messages — it can make life and buying easier. Others prefer to have more control over their personal data. That is where some new companies are stepping into the fray. These companies may allow you to decide just how much data to reveal — and to which marketers. You can learn more from this Marketplace story, “Taking control of your personal data,” (June 8, 2012, link to listen or read the transcript).
What do you think? Are you worried about your online data being used to send you marketing messages? Would you take advantage of Personal or Enliken?
This entry was posted on Monday, June 11th, 2012 at 8:16 am and is filed under Advertising, Ethics, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.