How does an advertising agency promote itself?
Posted by joeI guess this campaign is more than a year old now — but it is fresh and new to me. John St. is an agency based in Toronto, Ontario, Canada. It is hard to call any agency an “ad” agency as most — like John St. — do all kinds of promotional efforts. The clever video below demonstrates a wide range of its services in a cute way. It actually fits as a B2B and B2C example at the same time — and it also demonstrates integrated marketing communications.
This entry was posted on Thursday, January 12th, 2012 at 4:57 pm and is filed under Advertising, B2B, Promotion, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I think that this is a great use of their advertising skills in order to gain customers. Not only do they get to advertise the services that they offer, but they also get to show off their skills as a firm. Both the production of the video and the implementation of the party are great examples of there talents. It’s not often that ad agencies are known for their own advertisements which makes this a very unique ad.
January 31st, 2012 at 7:27 pm