Need a reason to smile? Check out the “Unsung Hero” – great advice leads to great marketing

Posted by joe

Screen Shot 2014-04-07 at 9.21.38 AMThe Thai Life Insurance Company has produced a video that is beginning to take the Internet by storm. This clearly demonstrates two qualities¬†important for viral success — generating emotion and telling a story. This story needs only a little translation — which is provided with subtitles. It will surely bring a smile to your face.

Will it sell more life insurance? Why? or why not?

This entry was posted on Monday, April 7th, 2014 at 9:31 am and is filed under Advertising, Social media, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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