“The Science of Search: Future of Online Advertising and Search Engine Optimization”

Posted by joe

“It is difficult to make predictions, especially about the future” (a quote attributed to many different people).  That said, a safe prediction for the future is that the world of advertising will be even more turbulent and dynamic over the next several years (if not longer).

Search consulting firm HTP Company created this short (5:21) video “The Science of Search: Future of Online Advertising and Search Engine Optimization” that focuses primarily on search and search ads. The video features interviews with some leading thinkers in this area.

What do you think?  Will this make advertising and search a more interesting place to work in the next decade?  What skills are necessary in this environment?

 

Did you like this? Share it:

Tags:

This entry was posted on Monday, August 27th, 2012 at 2:46 pm and is filed under Advertising, Consumer behavior, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to ““The Science of Search: Future of Online Advertising and Search Engine Optimization””

  1. Maryclare Maslyn Says:

    Thank you for this blog – using it extensively for the marketing class I am teaching (using your text of course).

    September 2nd, 2012 at 3:20 pm
  2. joe Says:

    You are welcome Maryclare. Thanks for using our text book. If you haven’t already, be sure to check out Teach the 4 Ps, too.

    September 5th, 2012 at 7:36 pm
  3. Petey J. Says:

    In the future advertising will grow and become more prominent compared to what it is today. This is why search engines and online adds need to better prepare themselves for whats to come.
    The fact that searches are becoming more personalized can benefit as well as hurt the search engine. There are many different kinds of people using search engines for various purposes so at times tending to one type of demographic could loose the interest of many others. There are people who are usually indecisive and they need direction when it comes to searching, and it is easier to get a precise search. then you have those who love options, they like to know that they are in charge and that they have the power to choose.
    It is hard to please every one but i think that when a majority find what they need in this area of convenience, then we get that customer satisfaction. If there is satisfaction with the majority, I think that that particular search engine is moving in the right direction

    September 6th, 2012 at 6:26 am

Leave a Comment