For the last couple of decades, retailers have been experimenting with technology to address the part of grocery shopping consumers hate most – checkout! This USA Today article, “ Can Amazon Fix the Grocery Game? ” (December 8, 2016) provides a quick overview of six technology solutions that have been or will be used soon – from self-checkout to smart appliances. Do you think the new Amazon Go checkout system will revolutionize the grocery business? Which of the other solutions show the greatest promise? What criteria should be used to evaluate this type of technology?
Whole Foods has seen its sales and profits decline recently. In response, the food retailer has opened some new stores under the name 365. Read more about 365 in this article “ Whole Foods Is Getting Killed by Aldi. Is a Millennial Grocer Chain the Fix? ” (Bloomberg Businessweek, June 20, 2016). What is the target market for Whole Foods new 365 stores? Is this different from a typical Whole Foods store? How is the 365 marketing strategy (compare each of the 4 Ps) different from that used by Whole Foods? Do you think it will work?