Will 2012 be the year of “Big Data”?
Posted by joeHuman beings are actually not very rational decision makers — there is a great deal of evidence to that effect. We are subject to predictable biases. Increased computing power and better databases are allowing companies to use analytics and make better (unbiased) decisions. This is sparking the rise of new companies that can analyze data and some new applications. You can read more in “So, What’s Your Algorithm?” (Wall Street Journal, January 4, 2011 – non-subscribers may need to click here).
Read this article and think about how other firms (beyond the Schwan’s example in the article) could use “big data” to make better marketing decisions? Also, how do you think trends like this will impact your future career — answer by referencing your career?





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