Growing food below the city reduces logistics costsPosted by joe
This article “Vast underground bomb shelter reappropriated by urban farmers” (Wired.com, February 11, 2014), describes an innovative new “farm” located 100 feet below ground in southwest London. Zero Carbon Food uses a World War II bomb shelter designed to hold 8000 people. Fortunately it has not been needed since WWII and it has laid dormant — until now that is. A couple of entrepreneurs are growing broccoli, pak choi, and more using hydroponic growing techniques. One of the benefits — low shipping costs (something to talk about when you cover logistics) — and certainly appeals to the environmentally conscious segment of the market.
What other benefits could Zero Carbon leverage? What suggestions do you have for Zero Carbon’s distribution strategy?
This entry was posted on Monday, March 3rd, 2014 at 4:40 pm and is filed under Consumer behavior, Place, Sustainability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.