http://www.learnthe4ps.com/consumer-behavior/when-will-we-transition-to-the-digital-wallet/ For students of marketing. Thu, 02 May 2013 21:03:56 +0000 hourly 1 http://www.learnthe4ps.com/consumer-behavior/when-will-we-transition-to-the-digital-wallet/#comment-1270 Hawkeye Fri, 07 Sep 2012 01:25:29 +0000 http://www.learnthe4ps.com/?p=1219#comment-1270 While i agree with Captain America that America is heading in that direction, i believe that a complete switch to a virtual wallet is a long way off. My Apprehension in regards to a virtual wallet is that computers and technology fail often, and its one thing to have song, movies,games and coffee accounts crash, and quite another for everything you’ve worked for and all the cash you’ve accrued over a lifetime to vanish over night because the world is digital and computers fail. Hackers would throw a party if we suddenly put every ounce of our being into the hands of technology. We would need tons of new protections added to the functionality of this idea before launching it completely. Cash is safe and comfortable to many people across america you can hold it in your hand and know that it is yours and that it cannot easily be taken away from you, or at least know that your cash is sitting safe and sound in a bank. Another reason why i don’t see this taking off anytime soon is because it is honestly one step closer to “The mark of the beast” and that terrifies people. The next step after a completely digital wallet is a micro chip in your hand or on your forehead that you can use absolutely anywhere, and while that might seem dramatic, i think that is a very real statement of how many americans feel. I think in the long run this is a great idea but in this present Era, i don’t think the software or the public is ready for this radical change.

]]> http://www.learnthe4ps.com/consumer-behavior/when-will-we-transition-to-the-digital-wallet/#comment-1259 Captain America Fri, 31 Aug 2012 04:29:32 +0000 http://www.learnthe4ps.com/?p=1219#comment-1259 As a user of this so called digital wallet, I agree completely with what is being said. With the way our society is headed, which is towards a digital age, I believe within a couple decades cash will almost become obsolete. Music, movies, and even books are all becoming digitalized. You can get what you want in the blink of an eye in the palm of your hand. So why wouldn’t you be able to pay for something in the blink of an eye. It only makes sense that money is the next thing to become digitalized. In regards to Starbucks, they are brilliant for getting a jump on things. Their target market is the young and innovative, who are the ones who typically get into the latest technology. This is great marketing strategy for Starbucks in reaching out to their most loyal customers and bringing the newest and coolest way to pay for your latte. After all, who can say they pay for their latte with their phone. The fact is Starbucks is one step ahead of their competitors. That is one of many reasons people continue to pay a little more for a cup of coffee at Starbucks. I believe we will be seeing other stores start incorporating this way of paying for products very soon.

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