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8 Responses to “Contact”

  1. Chase Martin Says:

    I found this recent video about a new BMW ad using “flash projection” that I thought you might find pretty interesting.

    http://www.youtube.com/watch?v=GR_vDq2iXJ4

    December 21st, 2010 at 4:15 pm
  2. joe Says:

    Thanks Chase.

    December 28th, 2010 at 2:08 pm
  3. Subbu Says:

    Hi:
    I heard this today in NPR news – a good example for a marketing mix case study. Thanks. Subbu

    June 23rd, 2011 at 10:31 am
  4. Subbu Says:

    Hi:
    Here is the link for Toyota Prius marketing mix case study. Thanks. Subbu

    http://www.npr.org/2011/06/23/137345261/as-rivals-unveil-hybrids-toyota-boosts-prius

    June 23rd, 2011 at 10:33 am
  5. joe Says:

    Thanks Subbu, I appreciate the suggestion. I will post it on the blog soon.

    June 24th, 2011 at 2:54 pm
  6. chris Says:

    Hi,

    Some of your answers are wrong on your self-test.

    For instance in Chapter 15, you have “drink milk every day” as an example of “pioneering advertising” instead of “reminding” advertising.

    This should be changed especially if it is programmed into the quizzes you send out to professors and instructors.

    Thanks.

    February 28th, 2013 at 2:21 pm
  7. joe Says:

    Hi Chris,
    Thanks for your comment. Actually, institutional advertising “promotes an organization’s image, reputation, or ideas rather than a specific product.” In this case, we looked at drinking more milk as a good idea — and it doesn’t promote a specific brand of milk. Specific brands are forms of product advertising (as is reminder advertising). That said, it is a bit confusing and something we should fix. Thanks for pointing it out.

    Joe Cannon

    March 7th, 2013 at 3:31 pm
  8. joe Says:

    Hi Chris,
    Thanks for your comment. Actually, institutional advertising “promotes an organization’s image, reputation, or ideas rather than a specific product.” In this case, we looked at drinking more milk as a good idea — and it doesn’t promote a specific brand of milk. Specific brands are forms of product advertising (as is reminder advertising). That said, it is a bit confusing and something we should fix. Thanks for pointing it out.

    Joe Cannon

    March 7th, 2013 at 3:31 pm

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