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9 Responses to “Contact”

  1. Chase Martin Says:

    I found this recent video about a new BMW ad using “flash projection” that I thought you might find pretty interesting.

    http://www.youtube.com/watch?v=GR_vDq2iXJ4

  2. joe Says:

    Thanks Chase.

  3. Subbu Says:

    Hi:
    I heard this today in NPR news – a good example for a marketing mix case study. Thanks. Subbu

  4. Subbu Says:

    Hi:
    Here is the link for Toyota Prius marketing mix case study. Thanks. Subbu

    http://www.npr.org/2011/06/23/137345261/as-rivals-unveil-hybrids-toyota-boosts-prius

  5. joe Says:

    Thanks Subbu, I appreciate the suggestion. I will post it on the blog soon.

  6. chris Says:

    Hi,

    Some of your answers are wrong on your self-test.

    For instance in Chapter 15, you have “drink milk every day” as an example of “pioneering advertising” instead of “reminding” advertising.

    This should be changed especially if it is programmed into the quizzes you send out to professors and instructors.

    Thanks.

  7. joe Says:

    Hi Chris,
    Thanks for your comment. Actually, institutional advertising “promotes an organization’s image, reputation, or ideas rather than a specific product.” In this case, we looked at drinking more milk as a good idea — and it doesn’t promote a specific brand of milk. Specific brands are forms of product advertising (as is reminder advertising). That said, it is a bit confusing and something we should fix. Thanks for pointing it out.

    Joe Cannon

  8. joe Says:

    Hi Chris,
    Thanks for your comment. Actually, institutional advertising “promotes an organization’s image, reputation, or ideas rather than a specific product.” In this case, we looked at drinking more milk as a good idea — and it doesn’t promote a specific brand of milk. Specific brands are forms of product advertising (as is reminder advertising). That said, it is a bit confusing and something we should fix. Thanks for pointing it out.

    Joe Cannon

  9. Kathryn Ball Says:

    Hi, I just want to make you aware that there are getting to be more older students out there. Though I’m probably the oldest in my classes at 64. I’ve spent 30 years in personal selling but not marketing. I’m using my entrepreneurial efforts currently. Never having done a marketing plan before, this is very helpful. Another classmate has been in sales for 20 years. A lot of what both of us have to do is forget what we have been focused on in order to incorporate these new terms. There are others who are working for their companies to develop marketing strategies.
    Kathryn

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