By: Christina Arango

Christina Arango — Tue, 04 Sep 2012 02:19:17 +0000

If Marketing is more than advertising like we all like to think it is then I believe an organization/ pioneer like TOMS is not only satisfying their customer needs by providing a comfortable shoe that slips on your feet like socks but they also give their customers a chance to give away a pair of shoes to a person in need. First, customers purchase TOMS mostly through their online website but there are selected stores that carry them as well. TOMS are not the most expensive but they could be considered overpriced. However, when you look at it from the perspective that you are buying two pairs for $44.00 (this is the price for the original canvas TOMS for women) then the price seems totally fair. Some will say, “I am actually only receiving one pair” but at that point then TOMS shoes/ store is not for them because they knew what they were purchasing before they paid for it. Hence, their slogan is “buy a pair and a second will be donated to the needy”. Furthermore, Blake Mycoskie started a new trend in the market world called “compassionate consumerism” (stated in the above article “Skechers chases Toms..”). I think this is a great opportunity for consumers to give randomly when purchasing shoes from TOMS. I honestly don’t know whether to say if BOBS is using good business strategy or not because nowadays no market is an 100% authentic market. And It doesn’t matter much to me because BOBS is not taking away the goal of TOMS, instead they also are engaging in the vision of “compassionate consumerism”.

Comments on: Are you a compassionate consumer? How do these efforts play with you?

By: Christina Arango