“How many Google searches do you do in a week?” I tried to Google that phrase without any luck. But I would guess that most of you use Google pretty regularly for all kinds of searches. It is a great way to gather market information that may be useful in marketing strategy and planning. But I would also guess that most of you use Google in its simplest form — type a key word or two into the search box.
How about investing a minute of your time to learn some tips that will make your searching faster and more fruitful? While the basic Google search is pretty good at finding what you want, you may find it helpful to learn a few tricks. I think you will find the investment worthwhile — and save you more than that amount of time in just the next week. The one-minute video below provides a good start.
And if you are willing to put in another minute out, check out one or both of these articles “6 Google Tricks for Improving Your Searching Savvy” (Fast Company, February 7, 2014) and/or “13 Hacks to Improve Your Google Search” (The Daily Beast, September 15, 2013).