Maybe the most important concept in marketing is segmentation. And one of the simplest ways to segment a market is by gender. Hey just make a pink version and wa-la, you have a women’s version. Just because you should segment and gender segmentation is easy, doesn’t mean that every product needs a men’s and women’s version. Yes, it makes sense for clothing. But how about pens? Ear plugs? Tea, Energy drinks? This article on BuzzFeed “21 Pointlessly Gendered Products” (January 24, 2014) provides some great examples you might find fun to show in class.
What do you think of these gender-driven product differences? Can you think of some other examples?