“Luring Shoppers to Stores”
Posted by joeThis Wall Street Journal article, “Luring Shoppers to Stores” (August 26, 2010 – non-WSJ subscribers may have to click here and choose the WSJ.com link) and video (see below) describe how retailers are leveraging technology to try to get customers in their stores. The video is short.
These are examples of how retailers are taking advantage of trends in the external market environment (technological — see chapter 3). With falling prices on many types of technology, the cost to get into this form of promotion is falling fast.
What about you? Have you seen any examples of this type of technology in retail stores? How does it influence your shopping behavior?
Tags: External market environment, technology
This entry was posted on Sunday, August 29th, 2010 at 10:49 am and is filed under Promotion, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I have never personally seen any of this technology in a retail store. I think that this technological development could be a really good or a really bad thing. On the one hand, retail stores would end up having lower costs in the long run because they would not have to house or buy all of the merchandise. Instead, consumers can virtually try on store inventory and order the things they like. The negative side of this technology is would be the depletion of personal style. If a computer tells you which outfits match, then eventually consumers that shop at the same stores will all dress the same.
September 20th, 2010 at 11:16 am