“How Lego Revived its Brand”
Posted by joe
We love the LEGO story! The LEGO turnaround (as recently as 2002 the company was losing money) was stimulate by a number of brilliant marketing moves — including creative use of social media and design. This article focuses on design – something we discuss in the Product chapters in our books. See “How LEGO Revived Its Brand,” (Bloomberg Businessweek, July 23, 2010).