Posts Tagged ‘Design’

“How Lego Revived its Brand”

Posted by joe

We love the LEGO story! The LEGO turnaround (as recently as 2002 the company was losing money) was stimulate by a number of brilliant marketing moves — including creative use of social media and design.  This article focuses on design – something we discuss in the Product chapters in our books.  See “How LEGO Revived Its Brand,” (Bloomberg Businessweek, July 23, 2010).