Posts Tagged ‘economic environment’

How should marketing strategy change in the down economy?

Posted by joe

This ABC News video describes both how consumers are changing their behavior — and how major marketers like Target and P&G are responding.  The video is short at only 2:39 — though you do have an ad before it starts.

What companies might do well in this economic environment? How would you respond if you were Best Buy? Ben & Jerry’s Ice Cream? or Coca-Cola?

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“Not a Lost Generation, but a ‘Disappointed’ One: The Job Market’s Impact on Millennials”

Posted by joe

As you prepare your personal marketing plan this article may not be encouraging — but a dose of reality may help you make better decisions.  Think about it.  See “Not a Lost Generation, but a ‘Disappointed’ One: The Job Market’s Impact on Millennials” (Knowledge @ Wharton, October 27, 2010).

Schizophrenic Consumer Behavior

Posted by joe

The depressed economy has American consumer behavior acting in a strange way.  As a group they have cut back on purchases, but still stand in line to buy the new iPhone and buy their $3 latte at Starbucks. Many malls are still busy.  What is happening?   This story — the cover story in the latest issue of Bloomberg Businessweek, attempts to get to the better understand this schizophrenic consumer behavior.  See “The New Abnormal,” (July 29, 2010).