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This Wall Street Journal article, “Luring Shoppers to Stores” (August 26, 2010 – non-WSJ subscribers may have to click here and choose the WSJ.com link) and video (see below) describe how retailers are leveraging technology to try to get customers in their stores.  The video is short.

These are examples of how retailers are taking advantage of trends in the external market environment (technological — see chapter 3).  With falling prices on many types of technology, the cost to get into this form of promotion is falling fast.

What about you?  Have you seen any examples of this type of technology in retail stores?  How does it influence your shopping behavior?