Friday’s Smile: Mastering Customer Speak
Posted by joeOne of the core elements of the marketing concept is “total company effort” (along with customer satisfaction and doing it at a profit). A lot of marketing managers fear allowing customers to interact directly with their non-marketing/sales employees. These people are often untrained at the “art” of customer communication. Such assumptions are usually proven false.
For my students of marketing, this one isn’t meant to comment on, so much as to give you some insight into the business world.
