learnthe4ps.com - For students of marketing.

As regular readers of L4Ps know, we like to offer tips for your own personal marketing plan. Many of you guys are marketing students who are currently — or soon will be — looking for a job.  We think that all students should consider developing a marketing plan – early in your college career if you can.  The earlier you develop it, the more likely you can address weaknesses with classes, internships, volunteer work, or student organizations.  If you talk to most career councilors, they will be quick to tell you that the best way to get a job is through networking.  You need to put yourself into new situations where you can meet potential employers or people who can introduce you to potential employers.  To make a good impression, you should know how to introduce yourself.  This is an opportunity to develop your own positioning (how an employer views you) — so don’t miss this chance.  Have a plan.

One of the many podcasts I listen to regularly is The Public Speaker – which posted “How to Introduce Yourself” (June 30, 2011) — the link will take you to a page where you can listen to the podcast or read the transcript.  Great advice.

Inc. Magazine writes primarily for entrepreneurs and small business people.  Their articles offer practical advice.  When you develop a personal marketing plan — a marketing plan to help you get the job you really want — you will learn that networks are the best source of job leads.  Think about the ideas here in that context when you read “How to Network to Increase Sales” (August 27, 2010).