“The iPad Leads Apple to the Elderly”
Posted by joe
This article “The iPad Leads Apple to the Elderly” (describes how the ease of use of the iPad appeals to the elderly. The examples are mostly from Japan — where a fast growing elderly population make it a prime target market. The examples here work when talking about opportunities (chapter 2 in our books), demographic trends or market segmentation.
What else could Apple do to make the iPad more appealing to this target market? Think about all 4 Ps.