What does a salesperson do?
Posted by joeSeth Godin has a great post on his blog, “Selling vs. inviting” (May 9, 2011) about personal selling and marketing. As usual, Seth succinctly shares a useful insight. Many marketing students take a first job in personal selling. I think you will find Godin’s perspective refreshing as it offers a simple comparison of marketing and sales.
As you develop the personal marketing plan that will guide your job search and future career, think about how this affects your perspective on personal selling.