“POM Wonderful Presents: The Greatest Movie Ever Sold”
Posted by joe“I wanna make a film all about product placement, marketing, and advertising, where the entire film is funded by product placement, marketing, and advertising.”
This new film “POM Wonderful Presents: The Greatest Movie Ever Sold” is a documentary by Morgan Spurlock. This is the same guy who took down McDonald’s in Super Size Me. The movie opens April 22 and appears to be a spoof on product placement, marketing, and advertising. As business school students, you should be on top of this one — so check out the trailer below and read an interview with Spurlock at Fast Company – see “Morgan Spurlock: I’m With the Brand” (March 24, 2011). Then go see the movie and tell us what you think in a comment.