Last June we introduced the 15th edition’s What’s Now? feature. We promised that twice a year we would update with recent blog posts tied to each chapter. We have just posted the latest round of posts. Enjoy! And Happy New Year! If you are interested in previous posts, just click the appropriate “Category” on the right.
We are pleased to unveil a new feature with this edition of Essentials of Marketing. One of the challenges we face with writing a marketing textbook is offering students the most current examples. With this edition, we have added a new What’s Now? feature. A link at the end of each chapter sends readers to a web page that introduces them to a new example relevant to that chapter. What’s Now? links are updated every six months and provide a great way to link current events with each chapter of the book.
Over the next couple of weeks we will be releasing a What’s Now? link for each chapter.