It has been a few weeks since our last post — Learn the 4 Ps took a break to get through final exams and the holidays. Now we are back with a nice supply of articles. Posting may be a bit heavier than normal in the next few days. This article, in one of my favorite trade magazines (Brand Packaging), titled “ Brands Without Borders ,” (November 5, 2010) describes the challenges of global package design. Many firms would like the simplicity of designing a single package and using it across the planet, but that is easier said than done. Retail formats vary [Continue Reading …]
Archives for 2010
Amazon.com comes up with some very creative marketing strategy ideas. One of its very successful programs is Amazon Prime. For $79 a year (free first year for students), Prime members have all Amazon orders shipped with free two-day delivery (full disclosure, Joe is a very satisfied Prime customer). This Bloomberg Businessweek article, “ What’s in Amazon’s Box? Instant Gratification ” (November 23, 2010), describes how this brilliant “Place” decision has built loyalty and sent major competitors scrambling. This provides a great example of a firm leveraging its strengths (wide selection and low prices) — making it hard for other online retailers to copy the strategy. Combine [Continue Reading …]
Maybe this article is a bit too much “inside baseball” (defined as “Matters of interest only to insiders” at Wordnik) and a bit long. I only recommend this article, “ The Future of Advertising ” (Fast Company, November 17, 2010) if you are a marketing major considering a job in advertising or marketing communications. The article provides insights on the rapidly changing world of advertising. Fast change creates opportunities for the nimble and creative. In this environment, many young people will be able to quickly move into important positions if they playe their cards right. “There’s never been a better time to be in [Continue Reading …]
Things appear to be looking up a bit according to this post “ Job Prospects for New College Graduates ” (The College Solution, November 23, 2010). Some good ideas you might think about as you continue to develop your personal marketing plan.
Good marketing starts with good ideas – heck, no matter what your major, business often starts with good ideas. So “ Where do ideas come from? ” (Seth Godin’s Blog, November 24, 2010) As usual, Seth Godin has some interesting thoughts on the subject. What do you think? Where do your ideas come from? How can you use this article to help you get more ideas?
Here is another article to help you plan your career. You will see that “ Growing Your Human Capital: 11 Ways to Boost Your Income-Producing Ability ” (Get Rich Slowly, September 15, 2010) includes several networking suggestions. While many of the ideas focus on after you have a job — you can work on some of these while you are still on school.
Hulu is an online service that provides advertising-supported streaming video of TV shows and movies from many different sources. Netflix uses a different business model — no advertising but montly subscription fees. It is in Hulu’s best interest to make advertising more appealing to viewers. Hulu’s CEO Jason Kilar suggest some ways that they may do this in “ Hulu’s Kilar: We’re Going to Make You Love Ads ” (Fast Company, November 10, 2010). Are you ready to cut the cable TV link and get your entertainment via the internet? If so, which business model would you prefer? What is the future of televison? and television advertising?