As you prepare your personal marketing plan, you should be doing research on your customers (employers). What are prospective employers wants and needs? This article at the Wall Street Journal, “ Must-Have Job Skills in 2013 ” November 18, 2012) highlights four skills that most employers are looking for today: 1) clear communications, 2) personal branding, 3) flexibility, and 4) productivity improvement. Which of these skills do you possess? How would you Promote to a prospective employer that you have these skills? Think about stories you can tell about how you demonstrated these skills in the past.
Archives for 2012
I don’t think that anyone questions that the future of advertising will be dominated by digital media. But how will that work? What media will predominate? Mobile phones? Tablets? PCs? Search? Banner? How quickly will we transition? Who will be the key players? Many of you are business students, recently or soon to be embarking on a career in business and maybe in marketing. Either way, you need to understand where marketing and advertising are going next. An acknowledged leader in predicting the future is Business Insider and its BI Intelligence Unit . You can move pretty quickly through set of presentation slides [Continue Reading …]
In spite of an aggressive advertising campaign (the ad below for example, was one of the 10 most viral tech ads of 2012), a nice looking product with a cool cover/keyboard feature, and the Microsoft brand name (is that an advantage?), the Surface tablet appears to be falling short of sales targets. An article at All Things D suggests that a “ Lack of Distribution is ‘Killing’ Surface ” (December 5, 2012). What do you think? Is Place the problem? How about Price? Promotion? Product? Target market? Which of these marketing strategy elements are the biggest reasons for the slow initial sales of the Surface?
We post a lot of Coca-Cola examples here at T4Ps. But they keep coming up with clever, creative ideas. This ran in Brazil’s Capricho magazine.
Older consumers have been slower to adopt smart phones. Many fear the complexity of the new technology — and many cell phone salespeople don’t have the time or patience to walk a customer through the whole process. Enter Samsung’s Tocco Lite. With the help of UK design studio Vitamins , the new phone has a simple, easy-to-use owner’s manual. This is an absolutely brilliant example of design adding value. To read a short theoretical take on the design, see “ Innovative packaging bridges analogue and digital divide .” (SmartCompany, October 15, 2012). The video below demonstrates the packaging. Clearly this is not your typical inexpensive owner’s manual. But [Continue Reading …]
This short article at BtoB Online reports that “ Korn/Ferry study finds agility most important quality in marketers ” (November 9, 2012). The article is short and to cut to the chase: When asked, “What is the most important attribute that you consider when promoting senior marketing executives,” the top response was the ability to leverage their experience to succeed in new situations (learning agility), cited by 61% of executives. The second most frequently mentioned quality at 34% was cross-functional skills. Are you looking for a marketing job? So do you possess these qualities? You may not need them yet — most of you won’t be looking at senior [Continue Reading …]
Some ads work well as short stories, told in just 30-60 seconds. This ad for France’s mobile phone service provider Orange supports its”Surf as fast as you think!” campaign. We post this for your viewing pleasure.
The Virgin America press release says it best. Virgin America, the airline known for reinventing domestic travel, brings its tech and design-driven in-flight experience to life through an integrated multi-media campaign that features some of the airline’s frequent flyers. At the centerpiece of the campaign is a digital experience that brings the airline’s next generation cabins to life with cinematic flair – through the eyes of a few of its most frequent travelers. The campaign highlights Virgin America ‘Originals,’ frequent flyers known for shaking up the status quo in their own fields – including indie film director Kevin Smith, Pandora founder Tim [Continue Reading …]