In a world with too much advertising, more brands are looking to “storytelling” as a way to position their brands and engage customers. While many consumer brands are pretty good at this, it is more of a challenge for a B2B brands. One company that has been pretty good at this is GE. This article at TopRank‘s blog, “How to Make B2B Marketing Stories Bigger With Social Media Microcontent” (September 17, 2014) provides some advice and some examples you might find helpful in class.
Have you seen any other B2B brands that do this well? What consumer brands have you seen that tell a good, engaging story with their brand?