What about you? Do you trust advertising more — or recommendations from friends? According to a survey conducted by Nielsen last year — 90% of peole surveyed trusted recommendations from people they know — versus 62% trusting TV ads, and only 24% trusting text ads on mobile phones.
Facebook hopes to capitalize on people trusting recommendations from others they know. This recent Wall Street Journal article “Facebook Touts Selling Power of Friendship” (Wall Street Journal, July 7, 2010 – subscription required click here for a back door link, follow the search results). The video is 6:52 long, but the part on Facebook is in the first 3:30.