Prankvertising — that crazy practice of advertisers creating a prank, filming it, and then hoping the video goes viral and does great things for the brand can be a risky strategy (see AdAge, “Prankvertising: Are Outrageous Marketing Stunts Worth the Risk? Liabilities Galore” April 1, 2013).
What do you think of this video? What are the potential benefits for LG? The potential risks? Is it worth the risks?