Online advertising is dominated by Google and Facebook, accounting for more than 70% of all online advertising. Snapchat hopes to get a bigger piece of that pie. This blog post “How to Optimize Snapchat Ads,” (Taktical.co, June 5, 2017) describes the potential opportunities and offers a few examples of brands that have successfully advertised on Snapchat.
What are some advantages and disadvantages to Snapchat as compared to traditional media (consider television and radio)? What are some advantages and disadvantages to Snapchat as compared to other social media (consider Twitter and Facebook)?