Bonus chapter 2 examines how marketing interacts with other functional areas of the business. One of these areas is production and operations and another is information systems and computer technology. This article in Bloomberg Businessweek, “These Cows Will Text You When They’re in Heat,” (November 3, 2016) describes new technology used by dairy farmers.
Read bonus chapter 2 and this article. Explain how the marketing for a dairy could benefit from this technology?