Bonus chapter 1 provides analysis tools to aid in implementation and control of marketing plans. Companies engage in sales analysis to better understand supply and demand. In this article, “’ Hamilton’ Brings Over a Million Dollars Less Than Las Week ,” (New York Show Tickets” (December 7, 2016) about the very popular Broadway show uses sales analysis and dynamic pricing (see chapter 17) to optimize revenue and profits. Dynamic pricing raises prices when demand is high and drops prices when demand is low. Based on what you learned in Bonus Chapter 1, what other analysis could you recommend to the producers of “Hamilton?”
Bonus chapter 2 examines how marketing interacts with other functional areas of the business. One of these areas is production and operations and another is information systems and computer technology. This article in Bloomberg Businessweek, “ These Cows Will Text You When They’re in Heat ,” (November 3, 2016) describes new technology used by dairy farmers. Read bonus chapter 2 and this article. Explain how the marketing for a dairy could benefit from this technology?