What’s Now? (Spring 17) Bonus Chapter 2 – Beware the Texting Cows

December 30, 2016 by joe Leave a Comment

Bonus chapter 2 examines how marketing interacts with other functional areas of the business. One of these areas is production and operations and another is information systems and computer technology. This article in Bloomberg Businessweek, “ These Cows Will Text You When They’re in Heat ,” (November 3, 2016) describes new technology used by dairy farmers. Read bonus chapter 2 and this article. Explain how the marketing for a dairy could benefit from this technology?

Filed Under: Analytics, B2B, Bonus Chapter 2

What’s Now? (Fall 16) Bonus chapter 2 – Behind the scenes at Ikea’s top-secret furniture lab

August 8, 2016 by joe 1 Comment

What’s Now? (Fall 16) Bonus chapter 2 – Behind the scenes at Ikea’s top-secret furniture lab

The chapter-opening case for Bonus Chapter 2 focuses on the cross-functional relationships at IKEA. The case demonstrates how the global retailer’s functional areas (finance, production/operations, accounting, information systems and human resources) interact with marketing to increase its effectiveness. Cross-functional coordination may be most important in IKEA’s new-product development. This Wired article “ Behind the scenes at Ikea’s top-secret furniture lab ” (September 24, 2015) provides a great look into innovation and new-product development at IKEA. From the article, explain three examples that show how different functional areas of IKEA work with marketing to develop new products. 

Filed Under: Bonus Chapter 2, New product development, Product, Retailing, What's Now?

Categories

  • Advertising
  • Analytics
  • B2B
  • Bonus Chapter 1
  • Bonus Chapter 2
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
  • Chapter 15
  • Chapter 16
  • Chapter 17
  • Chapter 18
  • Chapter 19
  • Competition
  • Consumer behavior
  • Customer service
  • Demographics
  • Entrepreneurship
  • Ethics
  • International
  • Legal
  • Market Research
  • Marketing strategy planning
  • New product development
  • Personal marketing plan
  • Personal selling
  • Place
  • Positioning
  • Price
  • Product
  • Product life cycle
  • Promotion
  • Publicity
  • Retailing
  • Segmentation
  • Service
  • Social media
  • Social responsibility
  • Student tips
  • Sustainability
  • Uncategorized
  • Viral campaign
  • What's Now?

Archives

  • 2017 (19)
  • 2016 (43)
  • 2015 (8)
  • 2014 (22)
  • 2013 (46)
  • 2012 (78)
  • 2011 (102)
  • 2010 (58)

Copyright © 2018 · Lifestyle Pro Theme on Genesis Framework · WordPress · Log in