There is no denying that many retailers and shopping malls are struggling ( cnbc.com , June 2, 2017). Already this year, RadioShack, Gymboree, and Payless ShoeSource (all in bankruptcy) have closed or announced plans to close more than 1700 stores. Is this the end of retailing as we know it? This Fortune article argues that the, “ The Death of Retail Is Greatly Exaggerated ,” (June 9) and points to several brick-and-mortar retailers that are thriving. For two other success stories, see “ Is brick and mortar shopping dead? ” (CNN.com, May 19, 2017). Why are some retailers doing very well while shopping malls and other retailers are having a hard time? Is it the market? The product they are selling? [Continue Reading …]
It is only recently that mattresses started to become available for sale at online retailers. For a long time, mattresses were only available at retail stores. Most were sold at department stores and specialty mattress stores. Recently, that has changed. In less than a decade, online mattress sales have grown to more than $1.5 billion annually. You can read more in this article, “ Online sales boom for mattresses squished into boxes ” (USA Today, May 8, 2017). Why were mattresses slow to be sold online? Who is the target market for online mattress sales? What changed in the market that made customers more willing to purchase mattresses [Continue Reading …]
For the last couple of decades, retailers have been experimenting with technology to address the part of grocery shopping consumers hate most – checkout! This USA Today article, “ Can Amazon Fix the Grocery Game? ” (December 8, 2016) provides a quick overview of six technology solutions that have been or will be used soon – from self-checkout to smart appliances. Do you think the new Amazon Go checkout system will revolutionize the grocery business? Which of the other solutions show the greatest promise? What criteria should be used to evaluate this type of technology?
Whole Foods has seen its sales and profits decline recently. In response, the food retailer has opened some new stores under the name 365. Read more about 365 in this article “ Whole Foods Is Getting Killed by Aldi. Is a Millennial Grocer Chain the Fix? ” (Bloomberg Businessweek, June 20, 2016). What is the target market for Whole Foods new 365 stores? Is this different from a typical Whole Foods store? How is the 365 marketing strategy (compare each of the 4 Ps) different from that used by Whole Foods? Do you think it will work?