Imagine walking along a city street and seeing your own face in ad for a shirt you are checking out. Or perhaps a friend’s face in an ad inviting you into a restaurant. Technology may not be too far from making this a possibility. How creepy would that be? Or perhaps it wouldn’t be creepy at all. Would we get used to it? This Slate article, “ How’d My Avatar Get Into That Sneaker Ad? ” (January 4, 2012) lays out this type of scenario as a thought experiment. Read the article to get a better picture of this topic. What do you think of this technology? Does [Continue Reading …]
The subject of sustainability can get complicated . This video offers a quick and simple overview. Watch the video. What marketing examples have you seen that promote sustainability? What are some examples that promote unsustainable business practices? Do firms have a responsibility to be more sustainable? Should this be enforced with greater government regulation? If not, how?
A couple of interesting stories about how retailers utilize high-tech analytics to better understand customer shopping behavior. I heard “ The secret life of discounts ” (Marketplace radio, December 16, 2011, link to listen or read the transcript) as I drove to the airport last night to pick up my daughter who was coming home from college. There are some examples about how stores use analytics to try to remain profitable with consumers conditioned to buy only at a steep discount. In “ Big Brother is Watching You Shop ” (Bloomberg Businessweek, December 15, 2011), you can read about retailers using in-store video cameras and tracking your cell phone to better [Continue Reading …]
In “ A Dinner with Drug Reps ” (November 1, 2011) Dan Ariely describes a dinner with some former pharmaceutical and medical device salespeople. After plying them with a few drinks, he and a colleague elicited some pretty interesting stories of personal selling to medical doctors. To be successful in the industry do you need to: Go to a dance class with a physician? Bring elaborate meals to doctor’s offices? Sell medical devices in the operating room? Hire doctors to speak about the pharmaceutical firm’s drugs at medical conferences? Switch on and off various accents, personalities, etc.? What do you think? Are each of these [Continue Reading …]
Should the U.S. government ban food marketing to kids? Should kids cereals no longer include cartoon characters, free prizes inside, and other promotions directed at children? That is the position taken by one side in a debate at USA Today “ Ban food marketing to kids ” (October 16, 2011). The other side of the debate can be read in “ Food fight over marketing to kids misses the mark ” (USA Today, October 16, 2011), which advocates new voluntary guidelines created by the food industry. Read the editorial and counterpoint. Where do you come down in this debate? Why?
This infographic “ The Sneaky Psychology of Advertising ” (BuySellAds.com, June 20, 2011) provides some interesting examples of consumer and advertising research — most of which are based on scientific studies of advertising. What do you think of these tactics? Are any of them unethical?
I enjoy Seth Godin’s pearls of wisdom. In his recent blog post “ The ethics of sunscreen, ” Godin makes a case that many marketers — using sunscreen as a prime example — lack in ethics. Not that original of a claim, but one that we marketers don’t like to believe is true (at least not all the time). This lack of ethics raises the need for government regulation. For a contrary view, check out “ The ethics of sunscreen ” at Often Wrong Never in Doubt (June 27, 2011). Personally, I think Godin’s arguments make the most sense for certain types of products. For example, I [Continue Reading …]
Is marketing good or evil? Certainly there are examples of both. Here are two very powerful examples of how marketing can make the world a better place. The first one (an ad created by Ogilvy, Dublin, Ireland) is especially hard to watch — but as you will see that is the point. I don’t want to say anymore, because the ads need no introduction. After viewing, share your thoughts on the two ads.