Across the globe, each year diarrhea and pneumonia claim the lives of 2 million kids before they reach age five. Research shows that regular hand washing with soap significantly cuts the the risk of diarrhea, respiratory infections, and eye infections. Lifebuoy soap adopted the Indian village Thesgora, with a plan to demonstrate how changing hygiene habits helps reduce these deadly childhood diseases. The video gives some background. You can also check out Lifebuoy’s Facebook page to keep monitor the campaign. Ultimately Lifebuoy hopes that by calling attention to this issue and working closely with NGOs and governments, it can change the handwashing behavior [Continue Reading …]
We post a lot of Coca-Cola examples here at T4Ps. But they keep coming up with clever, creative ideas. This ran in Brazil’s Capricho magazine.
Some ads work well as short stories, told in just 30-60 seconds. This ad for France’s mobile phone service provider Orange supports its”Surf as fast as you think!” campaign. We post this for your viewing pleasure.
You don’t need to speak Chinese (if that is indeed the language) to understand this one.
Japan’s population is aging rapidly — by 2025 its median age will be 50 years old. The country’s largest mobile phone network operator, DoCoMo, is going after that target market by designing smart phones for the elderly. The older demographic might be a good one for smart phones — right now only 6% own one. But maybe there is a reason only 6% have smart phones. This reminds me of the story of the two shoe salesmen sent to Africa to see if there was a market for their product. One reports back, “This is a terrible business opportunity, no [Continue Reading …]
Internet entrepreneurs in Vietnam are figuring out how to overcome challenges posed by the country’s infrastructure. Among Vietnam’s 88 million people, there is growing interest in the convenience of online shopping. There are now more than two dozen Vietnamese sites copying Groupon’s “deal-of-the-day” concept. These companies adapted the strategy used in more developed countries. So for example, few Vietnamese consumers have credit cards or PayPal style accounts. To over come this, at least one of the Groupon copycats NhomMua , relies on a team of more than 100 moped-driving couriers that deliver vouchers directly to consumers and then collect cash. Read [Continue Reading …]
Marketing is most interesting when you can see many of the concepts you learn tied together. This article, “ Philly Cream Cheese’s Spreading Appeal ” (Bloomberg Businessweek, December 12, 2011) shows how some of the different elements you have been learning about in marketing can be tied together – with successful results. Sales of Philadephia brand cream cheese were pretty much flat (mature or decline stage of the product life cycle) for most of the last decade. Then Kraft researchers (market research) noticed that heavy users of the product were using cream cheese (consumer behavior) as an ingredient in their cooking — not simply as [Continue Reading …]
The heavy equipment market is dominated by Caterpillar, Deere/Hitachi, and Komatsu, which together account for an 82% market share for excavators weighing at least eight metric tons. A new kid is trying break in to this market. Chinese construction equipment maker Luogong has signed up one of its first dealers in the U.S. with Syracuse, NY based Stephenson Equipment. See “ China Treads on New Turf ” (Wall Street Journal, August 16, 2011, non-subscribers may need to click here ) to learn more. Outline Luogong’s marketing strategy — target market, product, price, place, and promotion — as noted in the case. Do you think they will be successful? Can you think [Continue Reading …]