This is a nice example of marketing research – museums are hiring researchers to observe visitors and record what they see. See “ The Museum is Watching You ” (Wall Street Journal, August 18, 2010 – click here if the title link doesn’t work). …watches where visitors stop, whether they talk or read, how much time they spend. He records his observations in a handheld computer, often viewing his subjects through the display cases or tiptoeing behind them to stay out of their line of sight. “Teenage daughter was with, but did not interact, sat on bench, then left,” read his notes of one visit. The article [Continue Reading …]
This was part of an interesting series I heard on the Marketplace radio show. You might be surprised at how sophisticated segmentation and targeting can be after reading (it is radio and text) “ Data mining pushes marketing to a new level ” Marketplace, July 26, 2010. For a follow-up with more information on clusters, see “ Hey Baby, What’s in Your Cluster ,” (Marketplace, July 27, 2010 – text version of radio story).