We all understand the trustworthy referrals for goods and services. Nothing beats a close friend or family member telling you about a great new restaurant, movie or book. Hiring managers look at the same thing. They like to get recommendations from people they trust. Students have to work harder to build a personal network — but it can be done. This should be a key part of your personal marketing plan — and it should start early. Here is some empirical research that backs up what you probably always knew was true. Read more about the research and findings at “ What Will Get You Hired Isn’t on Your Resume [Continue Reading …]
This Fast Company article “The Top 50 Best Places to Work in the U.S.” could be used if you are writing your personal marketing plan . This data comes from anonymous feedback from real employees that was posted at the site Glassdoor.com — a site you should get to know if you are looking for a job. The short article might give you some ideas of what makes people like an employer. It also identifies some companies to work for that you may not have previously considered. Sure, Google is a not so surprising name at the top, but others, like Quick Trip and In-and-Out Burger, may not have been [Continue Reading …]
As regular readers of Learn the 4 Ps know, we are big advocates of students (or any job seeker for that matter) writing their own personal marketing plan. Marketing students should be particularly adept at developing a job plan. Click here for all our posts on this topic. It is getting to a point where it is hard for me to find good new tips. This article at Fast Company “ 7 Tips for Job Seekers That Hiring Managers Secretly Want You to Know ” (November 11, 2014) offers some insights I had not seen before. Go ahead and develop your plan — and good luck with that job search.
How are you developing the “ 10 Most Important Work Skills in 2020 ?” This infographic identifies six drivers of change — and the 10 skills you will need. Are you taking classes, volunteering, doing extra curricular activities, or working in ways that will foster development of these skills? Why not? What about in a marketing class. What can marketing professors do in their classes to better foster these skills?
If you are looking for a job — or writing a personal marketing plan — then it getting tips from hiring managers can be valuable. This short article on LinkedIn will give you “ 5 Interviewing Tips from Hiring Managers ” (September 2, 2014).
So what are the bachelor’s degree majors most sought after by employers? This article at Yahoo! Education “ Majors That Employers Look For The Most ” lists and describes a “Top 10” and includes a brief description of each major and “Why Employers Love It.” Marketing made the list, coming in at #9. Many other business majors also made this list, including finance (#1), computer and information systems (#2), accounting (#3), business administration and management (#4), management information systems (#6), and economics (#10). The ranking comes from a survey conducted by the National Association of Colleges and Employers (NACE) which surveyed employers and asked what degrees they were keeping [Continue Reading …]
Fortune‘s annual “ Best Companies to Work For ” issue published last month. Google still tops the list with many financial institutions — which took a hit with the recent recession — climbing back up again. Have you developed your personal marketing plan? Do you have a marketing strategy to get the job of your dreams? These articles will help you get started — as you can learn more about potential target “customers” (employers) and get some marketing strategy (job-hunting) tips. In that same issue of Fortune, you can find “ 16 great secrets from Best Companies recruiters ” and “ They’re hiring ” which features 24 companies that plan to fill 1000 or [Continue Reading …]