What do you think of a company that replaces its products before you even ask? Well that is what Rogue Wallet did. Check out this story over at the Consumerist blog, “ Rogue Wallet Replaces Entire Batch of Bad Wallets, Stuns Customer, ” (September 15, 2010). What are the costs and benefits of this type of move? Is this a smart move? Too much customer service?
Have you ever been to a website, looked at some product — and then had that product follow you around the Internet. Well, some companies notice that you were shopping for those red pumps or new truck. So they put a “cookie” on your computer and soon ads for those products can follow you around the web. This article, “ Retargeting Ads Follow Surfers to Other Sites ” (New York Times, August 29, 2010) describes the phenomena. What do you think? Is this too creepy? Should there be a “do not track” list — just like the “do not call” list for telemarketers?
This Wall Street Journal article, “ Luring Shoppers to Stores ” (August 26, 2010 – non-WSJ subscribers may have to click here and choose the WSJ.com link) and video (see below) describe how retailers are leveraging technology to try to get customers in their stores. The video is short. These are examples of how retailers are taking advantage of trends in the external market environment (technological — see chapter 3). With falling prices on many types of technology, the cost to get into this form of promotion is falling fast. What about you? Have you seen any examples of this type of technology in retail stores? [Continue Reading …]
Part of the reason for this blog is to fill in the gaps with new marketing practices that have occurred since we wrote the latest edition of our book. Facebook keeps trying new things — and the “Like” button is the latest. This short (3:57) video from the Wall Street Journal explains how the “Like” button is working. While many firms are jumping into the fray, it is not clear if Facebook pages deliver results. What do you think about the “Like” button? Do you use it? When you see friends have indicated they like a book, movie, or brand [Continue Reading …]
If the “Get a Mac” campaign is winding down, you may want to review it. Over at AdWeek’s AdFreak.com you can see all 66 (as of this writing) TV spots at “ Apple and TBWA’s ‘Get a Mac: The Complete Campaign .” The campaign started in May 2006. Here is one of the earliest ads in the series from October 2006.
What about you? Do you trust advertising more — or recommendations from friends? According to a survey conducted by Nielsen last year — 90% of peole surveyed trusted recommendations from people they know — versus 62% trusting TV ads, and only 24% trusting text ads on mobile phones. Facebook hopes to capitalize on people trusting recommendations from others they know. This recent Wall Street Journal article “Facebook Touts Selling Power of Friendship” (Wall Street Journal, July 7, 2010 – subscription required click here for a back door link , follow the search results). The video is 6:52 long, but the part on Facebook is in the first 3:30.
The Cannes ad festival is an annual affair in Cannes, France. The festival includes many advertising awards. Here are last year’s best ads according to Cannes. “The 18 best commercials of 2009-10 as chosen by the Cannes ad festival” (courtesy of Adweek). What do you think? Are these the year’s best? What makes for a good ad? The winning entry was from Old Spice’s wildly popular and viral campaign, “The Man Your Man Could Smell Like” (see below).
As we all know the job market is tough right now. One area that is booming for marketing people — social media (think Facebook, Myspace, Twitter, Foursquare, etc.). Here is an area where many students have better experience than someone in marketing for 20 years. This article describes the rush in hiring people who can help firms with social media — see “ Twitter, Twitter, Little Stars, ” (Bloomberg Businessweek, July 15, 2010). What do you think? Is this a good opportunity for today’s marketing students? What type of experience or training should a student have to better prepare themselves for this opportunity? Share [Continue Reading …]