Oreo has had some very creative creative marketing over the last few years. One outlet for that creativity is the Oreo Facebook page — with more than 32 million likes and many shareable posts. They work with Wieden + Kennedy, one of the top ad agencies in the world — W&K also works with Coca-Cola, Old Spice, P&G and more. Oreo’s most recent campaign ramps up the the debate between cookie and creme? I am not sure if you need an introduction, but the “classic” technique for eating an Oreo requires unscrewing the cookie to expose the creme filling before eating it separate from [Continue Reading …]
We post a lot of Coca-Cola examples here at T4Ps. But they keep coming up with clever, creative ideas. This ran in Brazil’s Capricho magazine.
The Virgin America press release says it best. Virgin America, the airline known for reinventing domestic travel, brings its tech and design-driven in-flight experience to life through an integrated multi-media campaign that features some of the airline’s frequent flyers. At the centerpiece of the campaign is a digital experience that brings the airline’s next generation cabins to life with cinematic flair – through the eyes of a few of its most frequent travelers. The campaign highlights Virgin America ‘Originals,’ frequent flyers known for shaking up the status quo in their own fields – including indie film director Kevin Smith, Pandora founder Tim [Continue Reading …]
Bill Lee has made a provocative and in my opinion “sensationalist” post over at the HBR Blog Network titled “ Marketing is Dead ” (August 9, 2012 – free registration required). Maybe Lee believes what he wrotes, but I get frustrated by people who confuse the Promotion “P” with “marketing” (when we teach this stuff we talk about 4 Ps — all just about equally, don’t we?). Marketing is a lot more than promotion. I will give Bill Lee the point that traditional advertising has become less effective in light of growing consumer use of social media. That said, I think there is [Continue Reading …]
This clever idea for saving seals from seal hunters created in Germany. It might raise a bit of change on the street — but I am sure NOAH hopes that it raises awareness for the animal rights issues it supports. Mark it down as creative inspiration for marketers.
[UPDATE] Last week we made a post, “ Does Facebook Advertising Work? ” (Learn the 4 Ps, May 17, 2012) with a number of links. One of the links was to a blog post at the Planet Money blog. Well, this morning I listened to the Plant Money podcast “ Facebook: Now What? ” (May 22, 2012) and it provides a lot more details about advertising on Facebook. So if you would like to understand a bit more about how Facebook advertising works, give this 22 minute podcast a listen.
With Facebook going public this week, there is a lot of talk about whether its advertising works. Since the social network’s valuation is based on an uncertain business model, that is a good question. But we are not here to evaluate the worthiness of the investment in the stock — instead let’s look at whether Facebook ads make sense for marketing managers. GM offers one answer to that question in “ GM Says Facebook Ads Don’t Pay Off ” (Wall Street Journal, May 16, 2012, non-subscribers click here ). A case study reported by NPR found equally dubious results – “ Pizza Delicious Bought An Ad On Facebook. How’d It Do? ” (Planet Money Blog, May 16, 2012). To answer [Continue Reading …]
The CMO’s Guide to the Social Landscape is a great tool for understanding how to pair social media tools with different types of promotion objectives. Marketing managers should begin with promotion objectives — what do they want to accomplish. This guide suggests four promotion objectives that might be addressed with social media: 1) customer communication, 2) brand exposure, 3) traffic to your site, and 4) search engine optimization. Then 14 social media tools — from Twitter and Facebook, to Pinterest, Instagram, Slideshare and more are briefly critiqued on their ability to achieve that objective. This year’s guide is interactive –when you click on each objective, the [Continue Reading …]