The depressed economy has American consumer behavior acting in a strange way. As a group they have cut back on purchases, but still stand in line to buy the new iPhone and buy their $3 latte at Starbucks. Many malls are still busy. What is happening? This story — the cover story in the latest issue of Bloomberg Businessweek, attempts to get to the better understand this schizophrenic consumer behavior. See “The New Abnormal,” (July 29, 2010).
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