Hiring people who know horses and/or farming gives them a leg up when serving Tractor Supply’s customers. This article, “Tractor Supply Makes Hiring The Right Staff Pay Off” (Investors Business Daily, January 7, 2011), provides a nice example of customer service and personal selling. The article also highlights something we talk about in the cross-functional chapter in Basic Marketing — the importance of marketing working closely with HR. As you develop a personal marketing plan, this article provides evidence that if you follow your passion (work for a company that produces products you use and love) — you will likely to a much better job.
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