This morning I listened to an interesting radio story about how video game makers use concepts from behavioral science to enhance games’ addictiveness (see “This Is Your Brain on Candy Crush,” NPR Morning Edition, October 9, 2014). Clearly the path to video game breakout rests in creating an addictive experience. It left me wondering about the ethics of creating addictive games. It certainly raises questions — especially when you hear how hard gaming companies work on this.
So what do you think? Are these video game makers acting unethically? What should they do differently?