Tupperware has been having great success in emerging markets — and in slowing mature economies like France where sales grew 17% last quarter and 19% in 2010. This article, “In France, Tupperware Finds a Market” (Bloomberg Businessweek, May 5, 2011) describes some of the reasons for Tupperware’s success. A higher end product line and changes in the traditional Tupperware party have helped the firm appeal better to a younger target market. One of the bestsellers in France (and in the U.S.) is a $139 vegetable steamer (see picture to the left).
What if Tupperware were targeting young women in the U.S. (or your home country)? Would the strategy used in France work? What other ideas would you have?