As social media began to attract more consumer eyeballs, marketing managers were confused about how to deal with it. Now some best practices are emerging. Marketing managers have a better idea about which marketing objectives different types of social media might help achieve. This article, “Are You Talking to Me?” (Wall Street Journal, April 25, 2011, non-subscribers click here) suggests five best practices used by companies with some success in social media. Many of the lessons come from “listening” closely to customers via social media. The early heavy users of social media are listening, learning, and adapting.
What marketing objectives do you see social media working best to achieve?